Mobile, with a bunch of emerging technologies is invading the enterprise. The opportunities brought about by mobility into various industries are enormous. All this sounds clichéd…but true. The hospitality sector has also been hit by the mobile storm. There are 43% consumers who use more than one device when planning travel purchases and a smartphone or a tablet is just one of them. With this article, we attempt to discover the avenues for the hotel business to make it big by going all mobile; esp. when the customer is live on mobile.
In a Google report, search queries for hotels via mobile increased by 120% in 2012 while through tablets the number saw an increase by 306%. It is time for the business to make it’s presence felt on this smart device. In a release by the Four Pillar Hotels Group, it was found that 30% of the surveyed population has used a mobile app to find hotel deals. If it is the service delivery to the guest, there is more a hotelier can do – mobilize operations!!
And how? To begin with, an app for the guest to check-in at the hotel via his iPad can be appealing. The client can check-in from anywhere in the hotel to avoid long queues and ask for a porter to deliver luggage to his suite. A restaurant on mobile reduces waiting time for the customer apart from giving information on real-time menu and ingredients. And, how about the housekeeping staff with WLAN enabled devices responding instantly to the priorities set by the manager? This can help increase the service quality. Reaching out to your guest on mobile through coupons is like icing on the cake.
The key concerns of the hotel business like meeting guest expectations, high operational and maintenance cost and of course, the soaring competition are what mobility can help you overcome. Besides delivering quality service to the guest and better staff utilization, you tend to reduce administrative time, add on to your loyal customer base and establish your brand in the market. So, is your business game for it?
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